Today’s post was inspired by a webinar I participated in this morning. The title of this particular presentation was “The Rise of the Social Consumer” and the speaker was Brian Solls. A good point was made that in this ever expanding new frontier we call social media, it becomes important for businesses to move beyond using social media as merely for marketing and PR purposes. Its about socializing the entire business in order to make a more social and relevant business. This includes human resources departments, customer service, and so on. With over 200-300 million Facebook users accessing their accounts with mobile devices alone, it is in the best interest of any company to find new and innovative ways of creating valuable content to share with their consumers. Brian went on to say “this is your time to lead not follow.” It isn’t about one good idea anymore. It is necessary for creatives and marketers alike to constantly provide new and interesting content through their social media vehicles.